How to Write a Business Plan
Product description
Author, teacher and financial manager Mike McKeever shows readers how to write the business plan and loan package necessary to finance a new or expanding business and make it work. He helps readers make realistic financial projections, develop effective marketing strategies and refine overall business goals. With How to Write a Business Plan, entrepreneurs learn how to: evaluate the profitability of a business idea estimate operating expenses prepare cash flow, profit and loss forecasts determine assets, liabilities and net worth find potential sources of financing present their plan to investors How to Write a Business Plan has been completely updated with the latest resources both online and off and also provides several sample business plans.
About the Author
Mike McKeever has a B.A. in Economics from Whittier College, a Master's in Economics from the London (England) School of Economics and has done post-graduate work in financial analysis at the USC Business School. Mike has taught classes at numerous community colleges in entrepreneurship and small business management. Author of How to Write a Business Plan, he has published articles on entrepreneurship for Dow Jones publications, the Sloan Publications Business Journal and numerous newspapers and periodicals. Currently, Mike runs a company, Business Plan Workshop, in which his business plan book features prominently.
Features & details
Product information
| Publisher | NOLO |
|---|---|
| Publication date | January 22, 2007 |
| Language | English |
| Product Dimensions | 7 x 0.8 x 9 inches |
| Shipping Weight | 1.05 pounds |
| Book length | 273 |
| ISBN-10 | 9781413305623 |
| ISBN-13 | 978-1413305623 |
